essie has been an industry leader since it’s initial launch in 1981 by founder Essie Weingarten. Essie created her line slowly, starting with just 12 shades and 3 nail treatments. Today, 4 of the original 12 colors are still hot sellers.
Beauty professionals quickly found Essie’s chip-resistant formula, outstanding durability and fashion forward color selection far superior to anything else on the market. Soon, top nail techs, models, editors, and celebrities such as Madonna, Sharon Stone, and Cindy Crawford were among Essie’s biggest fans. All were drawn to the line’s exceptional quality and whimsical shade names. Ballet Slippers (designated a "classic" by beauty industry insiders), Mademoiselle, and A-List are amongst Essie’s most popular award-winning shades. Essie introduces 4 new collections a year seasonally and the line includes over 200 shades.